An ideal winter destination in the region, especially for a post holiday detox phase
IVA MARIĆJanuary 16, 2026
It is the season of winter getaways, retreats to quieter places, and yoga and meditation retreats sound especially appealing, particularly after the holidays when we all start thinking that it is the perfect moment for a trip to snow covered slopes.
This time, you do not have to look far, as Viceroy Kopaonik Serbia is located on Kopaonik in Serbia. It is the first five star hotel on the Silver Mountain and it officially stepped into the new winter season on December 1. The globally refreshed identity of the renowned hospitality brand Viceroy has been adapted for lovers of Serbia’s most famous ski destination. The recognizable logo depicts the iconic Pančić spruce, blending the serenity of mountain landscapes with the excitement of ski slopes.

At Viceroy Kopaonik Serbia, you are invited to timeless mountain adventures through unique programs that celebrate the natural beauty and heritage of this region. From thrilling snowmobile rides to a new era of gastronomic experiences, every moment is an opportunity to raise adrenaline levels while also enjoying the sense of rest that Kopaonik provides. As the general manager of Viceroy Kopaonik Serbia explains, today’s travelers want more than luxury. They seek a connection with their surroundings and authentic experiences. Our goal is for every season on Kopaonik to become an opportunity to create even closer relationships between guests and this exceptional destination. Guided by this vision, this winter we proudly offer unique experiences that seamlessly combine the rich tradition of Kopaonik with the recognizable, timeless luxury of the Viceroy brand, turning every stay into a carefully crafted story.

For the first time, at the peak of Serbia’s most prestigious mountain, The Steak House by Viceroy has opened. It is a long awaited gastronomic chapter that pushes the boundaries of the mountain experience and brings what Kopaonik has so far been missing. An authentic steakhouse, created with precision, passion, and respect for premium meat, fire, and the ritual of the perfect bite. The menu is dominated by top quality cuts of meat, carefully selected and prepared with a deep understanding of steakhouse tradition. Fire, texture, timing, and precision are just as important here as the ambiance, says Boris Jević, head chef and the creative force behind the concept, adding that each dish is accompanied by a carefully curated wine list and a selection of signature aged cocktails that further highlight the restaurant’s character.

During the winter, The Steak House by Viceroy gathers guests who want to end their day on the mountain with a great meal and a warm atmosphere. New Year’s Eve was a particularly special experience, a blend of glamour and mountain spirit in a more relaxed yet still festive tone. While the rest of the hotel marked the holidays through family activities and children’s workshops, the Steak House remains a place where people come to enjoy food, drinks, and a pleasant evening ambiance. Simply put, it remains a destination for those seeking something more.

The Spa by Viceroy offers a unique wellness therapy experience designed to restore balance, reduce tension, and elevate your overall state of mind and body. Above all, the fact that it is removed from everyday distractions and stress, and set in the breathtaking mountains of Serbia, is the initial advantage of this spa experience. As the only full service luxury spa on Mount Kopaonik, it rejuvenates guests through holistic wellness experiences rooted in tradition while being fully adapted to modern times. Six luxurious treatment rooms include a space with Vichy showers for hydrotherapy, as well as a couples suite.

At the heart of it all is a meditative relaxation lounge filled with the soothing sound of water flowing from the infinity pool and waterfall. A hammam, Finnish sauna, bio sauna, and ice showers are part of the extensive spa offering, while deeply relaxing body massages are infused with the scents of lavender, citrus, and raspberries. Scrubs made with pine needles or orange peel are an experience not to be missed. The treatment we would always return to is the gentle and calming cold volcanic stone massage, ideal for deep relaxation and releasing accumulated tension. An aromatherapy ritual with a warm massage candle enriched with white musk, honey, milk, and orange also stands out as a highlight of this fragrant realm.
Until April 30, Viceroy Kopaonik Serbia invites guests to experience a new dimension of winter holidays within this ski in, ski out resort. A dimension they truly deserve, enriched with local tradition, warm hospitality, and unforgettable adventures.

For reservations and exclusive packages, visit Viceroy hotels and resorts Serbia.
This article was created in collaboration with Viceroy Kopaonik Serbia.