Before trends, there was style, and this jewelry reminded me of that

From hand to hand, from door to door, from one life to another. Different decades, different coordinates, the same feeling. Each of us has that one piece of jewelry passed down from generation to generation, one that remembers touches, moments, and events that shaped it. A gold chain or a ring worn by a grandmother, then a mother, and eventually left to us. When you grip it tightly, it is as if memories scatter, you listen to their flutter, trying to reach them, to prolong the beauty of that moment. In your eyes shimmer distant winters, delicate scents, a childhood home, and a mother’s embrace. That piece of jewelry carries heartbeats, becoming a fragment of heaven on earth in which life is eternally imprinted. These were my first associations when I encountered the jewelry of Zlatarna Dodić. It all began with the Endless Harmony gold necklace, reminiscent of those meant to be passed down as heirlooms, followed by the earrings from the same line. I was reminded that the value of these pieces is not measured by trends, but by longevity, meaning, and the history they carry.

What makes jewelry design timeless?

For more than 50 years, Zlatarna Dodić has been telling the story of timeless jewelry. Filip Dodić, a certified gemologist of the prestigious Gemological Institute of America (GIA), together with his brother Franjo represents the third generation of the Dodić family that preserves the goldsmithing tradition, refines it, and creates jewelry worthy of the most special moments. Timeless jewelry is defined прежде everything by design elements rooted in simplicity and balance. It is jewelry of clean lines and harmonious forms, circles, ovals, discreet geometries, such as the subtle Promised Eternity earrings. There is no excess of detail, no need to prove anything.

Another recognizable pillar of timelessness is the quality of materials. Jewelry set with precious stones ensures that pieces retain their striking brilliance for decades. The engagement rings of Zlatarna Dodić stand out in particular. From selecting the perfect stone to the setting that best highlights its sparkle, their jewelers combine expertise and passion into quality that endures and remains recognizable.

How to find a piece of jewelry that transcends time?

Trends come and go, but a true piece of jewelry feels enduring, carrying weight and meaning that outlast every season. Knowledge is our greatest value, which is why below we share simple principles for choosing timeless pieces.

Start with a statement

Every collection should begin with universal pieces that transition seamlessly from day to evening. A pair of diamond earrings or a delicate gold necklace forms the foundation of timelessness. These are not merely accessories, but recognizable pieces that can be worn every day, on their own or layered, equally suited to casual chic and evening looks. Think of them as the white shirt and tailored blazer of the jewelry world, quiet, essential, and enduring.

Invest in craftsmanship, not just carats

Timelessness is less often measured by size and sparkle, and more by quality of craftsmanship. Pay attention to the quality of the metal, the precision of the joints, and the way a piece is finished, because this determines how long the jewelry will last and how it will wear over the years. Choose pieces that feel like a natural extension of the body: a necklace that follows the line of the neck, earrings that frame the face without being intrusive. Over time, they become personal and irreplaceable.

The power of elevated pieces

A timeless jewelry collection should also include moments of drama. This can be a classic piece with a modern twist in the form of a striking detail, such as the Divine Pearl gold earrings that clearly communicate confidence and individuality without sacrificing refinement. Still, do not forget Coco Chanel’s mantra, “take one thing off”, in other words, avoid excess. If you wear one statement piece, additional details are unnecessary.

Heritage and family treasures

True timelessness is measured in generations. At Zlatarna Dodić, grandfather Franjo laid the foundation for the future. He selflessly passed on his skill and love for creating distinctive, modern, and recognizable jewelry to the generations that followed his path. An inherited piece, whether a family treasure or a carefully chosen item that will begin a new tradition, anchors a jewelry collection in continuity. Choose pieces with a clear origin, ones that have the potential to retain both aesthetic and financial value for decades.

Dodić

How to buy thoughtfully

Building a jewelry collection requires patience and sound judgment. It is worth keeping a few rules in mind:

• Buy less, but better: Focus on acquiring one timeless piece rather than several fleeting ones, and apply the same principle when choosing gifts.
• Think in decades: Ask yourself whether that piece will hold the same meaning for you in ten or twenty years.

And finally, do not forget: a timeless collection is not only a matter of aesthetics, but of identity, and a recognizable piece of jewelry, over time, becomes as personal and distinctive as a signature.