Every winter, searches surge for creams containing this underrated ingredient
by Kristina Mikulić GazdovićDecember 18, 2025
December 18, 2025
For some time now, I have noticed that in winter one particular, and personally favorite, hydrating ingredient truly rises to prominence. When temperatures drop and the effects of dry wind are clearly felt on the skin, demand for panthenol creams increases sharply. I receive recommendation requests far more often, and even Google Trends reports show a noticeable rise. What is the secret behind panthenol cream and why it is especially sought after during the winter months, find out below.
The popularity of panthenol is not the result of a winter skincare trend. The increase in searches for panthenol creams during the winter months is a consequence of cracked skin, as well as the remarkable effects panthenol provides. Dry air caused by heating, low temperatures, and harsh winds easily dry out even oily skin, making every skin type sensitive. It is precisely then that many people, often with the help of their dermatologist or pharmacist, discover the power of panthenol and panthenol creams for the first time.

Courtesy of Stella McCartney
This underestimated ingredient emerges in winter as a true savior. Universally loved, panthenol not only hydrates but also repairs and protects the skin from harmful external influences. In other words, it does everything the skin of the body and face especially craves during winter. Now that the skin requires extra care, panthenol becomes an indispensable star of every winter skincare routine.
Panthenol is a derivative of vitamin B5, also known as provitamin B5, which stands out in the world of cosmetics for its remarkable ability to restore and nourish the skin. Its molecule easily penetrates deeper layers of the skin, where it helps hydrate, soothe, and regenerate it. Thanks to these properties, panthenol is found in face creams, nourishing balms, body lotions, and even lip balms.
When you apply a panthenol cream, it acts like a natural restorative shield. The power of panthenol lies in its ability to function simultaneously as a humectant that penetrates deep into the skin, while also soothing irritation and redness. Panthenol attracts moisture and retains it within the skin, leaving it smooth and soft. For sensitive or dehydrated skin, this is a true lifesaver, especially in winter, which is why it comes as no surprise that many people find relief for cracked skin in panthenol during the colder months.

Courtesy of Moncler and Jil Sander
Cold temperatures, wind, and dry air from central heating mean that the skin loses more moisture in winter than usual. The result can be skin that cracks easily, causing stinging and a pronounced feeling of discomfort. Panthenol cream works quickly and effectively creates a sense of relief. It provides deep hydration, accelerates skin recovery, and protects it from further damage.
Introducing a panthenol cream into your routine is one of the best ways to prevent winter skin issues. In other words, panthenol is an indispensable part of a winter skincare routine.