Introducing a groundbreaking retail concept from ENVISION, the capsule collection fuses cool, sensual, and feminine aesthetics across sixteen modern, tailored looks.
Vogue AdriaSeptember 23, 2024
ENVISION’s innovative approach is designed to tackle the inefficiencies of traditional wholesale models. By bringing together designers, retailers, and partners, they aim to revolutionize production through exclusive, limited-edition collections, creating fewer but more refined pieces with elevated craftsmanship. Each garment is produced by top-tier factories, crafted by skilled artisans and pattern makers, many with experience at leading fashion houses, ensuring exceptional quality and a lasting industry impact.
The launch of the Nicola Brognano for ENVISION capsule draws from Brognano’s creative brilliance, presenting bold, wearable designs in a color palette that resonates with today’s modern woman and her personal style. This versatile collection strikes the perfect blend of high fashion and everyday practicality, offering a seamless mix of edgy sophistication and elegance for the contemporary woman.
Photographed by Dario Salamone, the collection features effortlessly flattering silhouettes. Every piece stands out with refined sophistication—think sharp, utilitarian blazers paired with open-seam pencil trousers, micro miniskirts, and seductive eveningwear. Denim plays a central role, elevated with eye-catching pearl embellishments. Accessories like bags, belts, shoes, and jewelry complete the collection, ranging in price from €250 to €1,200.
Nicola Brognano’s collaboration with ENVISION gives him the opportunity to explore the commercial potential of his designs under his own creative direction. ENVISION’s Founder & CEO, Laura Darmon, highlights: Brognano is the perfect debut partner. His success in revitalizing Blumarine was remarkable, and now, this platform allows him to channel that momentum under his own vision, testing the market independently from a big fashion house. That’s exactly what ENVISION aims to offer—creative freedom and market exploration.
Darmon also elaborates on the production model, she explains: Our aim is to curate collections based directly on our partners’ feedback. Our distribution is deliberately limited, partnering with only a very few stores per region. The strategy of demand-driven rather than supply-driven offers designers a stable platform by which to explore markets while being favorable to retailers by preventing practices such as markdowns and oversaturation.
Italian designer Nicola Brognano, who served as Blumarine’s creative director from 2019 to 2023, shares: This is a new and exciting project to me: a small capsule of easy garments made with care and developed at the right prices.I had the time to design those pieces with fun, having in mind a sensual and playful woman who loves fashion as much as I do.
Creative director: Nicola Brognano
Photographer: Dario Salamone
Stylist: Toariki Dexter
Make up: Serena Congiu
Hair: Marco Braca
Casting director: Maria Giulia Azario
Talents: Tori & Mina
Production: Envision
