Society
Drivers are usually the main stars, but every race is the result of teamwork, both on and off the track. With the presentation of the film “A Tribute to the Scuderia Ferrari HP Pit Crew”, the luxury Scotch whisky Chivas Regal puts the spotlight on the unseen heroes of the Scuderia Ferrari HP team, without whom success would not be possible
Being the only representatives from the region at an event of such caliber carries a special weight. And pride. While the spotlights illuminated the faces of the world gathered for the premiere, we had the chance to feel what cannot be seen in photographs – the energy behind the scenes, the team spirit that cannot be staged.
On one side, the Chivas Regal team, impeccable in elegance, almost choreographed in every movement. On the other, the Scuderia Ferrari team, a pulsating force, adrenaline felt even in moments of silence. Two worlds meeting, just as heritage and modernity meet in a single glass.
And then came the film itself. Premiering at the Italian Grand Prix in Monza, this powerful piece pays tribute to the unwavering group that builds success together behind the scenes, faithfully embodying Chivas Regal’s philosophy that every triumph is the result of teamwork. The screening was not just a cinematic experience, but a kind of manifesto of what it means to push boundaries, defy expectations, and leave a mark. The excitement we felt was both collective and intimate: to belong, while at the same time witnessing something that will go on to shape the cultural conversation.
The film reveals to viewers the precise yet risky process of the pit stop, where milliseconds define the outcome and perseverance makes the difference. The audience had the chance to enjoy an artistic portrayal of the perfectly synchronized routine of the pit crew. This spectacle of human and mechanical precision simultaneously reflects the dedication with which every bottle of Chivas Regal is created.
This project marks the opening of a new chapter in the collaboration between Chivas Regal and Scuderia Ferrari HP, built on shared values of passion, determination, and the ambition for excellence. A unique opportunity, a unique place, and we, the only ones from the region, caught in a moment that carried more than glamour. It carried the spirit of collaboration, vision, and future, just as every drop of Chivas Regal carries when raised in a toast at the right time and with the right people.
The head of the Scuderia Ferrari HP team, Fred Vasseur, joined Chivas Regal in paying tribute to the pit crew. “Our results stem from the dedication of every member of the Scuderia Ferrari HP team. It is wonderful to have a partner like Chivas Regal, who highlights the collective spirit and recognizes the incredible work that takes place far from the spotlight,” Vasseur said on the occasion.
Rhys Wilson and Frédéric Vasseur, principal of Scuderia Ferrari team
Renowned spoken word artist Poet George transformed the team’s physical feat into a poetic spectacle, celebrating the perseverance required to step onto the track.
“You make it look natural… that unnatural level of precision. There’s a gold standard of execution
that you bring to every competition…”
“I’m always drawn to the voices we don’t usually hear, so it is an honour to tell the stories of these unsung heroes,” said George the Poet. “Whether it’s a poem or a pit stop, craftsmanship takes tenacity. That’s exactly what Chivas Regal captured in this tribute.”
“True greatness is driven by the hands of many. This campaign embodies our I Rise We Rise ethos and focuses on the people who build together and set the team up for greatness behind the scenes.” said Nick Blacknell, Global Marketing Director, Chivas Regal. “The Scuderia Ferrari HP team shares our tenacious mindset and belief that success is built on teamwork – and that’s what makes our partnership so powerful.”
Chivas Regal invites you to raise a glass to the unsung heroes of Scuderia Ferrari HP and watch the film here.
Photos: Dušan Petrović
