Sun, sea, and statement outfits: What fashion influencers wear to the beach club

There are trips we take to rest—to sleep in a little longer, forget our email passwords, and have dinner barefoot under lantern lights. And then there are the other kinds—the ones we take to remind ourselves who we are. Or at least to try on that new version of ourselves we’ve been imagining for a while. Mykonos, in the summer, definitely belongs to the latter. It’s not just a destination. It’s a stage. On this island, the day has three acts: the morning calm in the shallows, the golden hour around 7 p.m., and everything that comes after.

You don’t end up in Mykonos by accident or without a plan. Even when it’s a “last-minute” trip, it’s actually deeply intentional. You go to Mykonos with a suitcase full of nothing but statement outfits. And when you return, you don’t bring back a magnet from a gift shop—you return with a phone gallery that looks like a leaked folder from a Vogue editorial. But like every good editorial, this one needs a plan—you need to know where to go, when to show up, and most importantly, how to look while you’re there.

This season, GUESS made its latest aesthetic statement right on that stage: a branded corner within the legendary Kalua Beach Club in Mykonos. To present it in a way only a brand with nearly 40 years of fashion heritage can, GUESS brought together selected influencers from across Europe—to spend two days by the waves and music, offering up inspiration for unforgettable summer outfits.

Mykonos as a backdrop

GUESS x Kalua Beach Club is the point where the brand becomes an environment: every umbrella, cushion, towel, decoration, and cocktail is part of a carefully crafted narrative. And that narrative is simple—a feeling of luxury that doesn’t overwhelm, but lingers in memory. That’s why this summer, GUESS chose not to communicate solely through a collection of new fashion pieces, but through atmosphere. Kalua Beach Club in Mykonos was one of the stops on this beach club tour, followed by the iconic Blue Marlin in Ibiza, the sophisticated Arienzo in Positano, Purobeach in the Algarve, and several other carefully selected European destinations.

Still, Mykonos remains the epicenter—because here, fashion isn’t worn just to be photographed, but to be lived.

That’s exactly what the guests of the GUESS x Kalua Beach Club showcased, including regional stars like Martina Vuletić, Nataša Pejašinović, Lea Stanković, and Amina Efendić, as well as international fashion figures such as Jayde Pierce, Abril Cols, and Konstantina Soultati. Each of them brought their own take on summer fashion—from ultra-feminine silhouettes and sporty chic, to nostalgic nods to the 2000s.

Martina Vuletić and Eirini Theodarki opted for looks that elevate an all-denim base with luxurious details.

Nataša Pejašinović showed how to approach floral outfits for daytime adventures and evening outings: a great hat can pull the whole look together during the day; in the evening, a romantic slip dress with slits shines on its own.

Amina Efendić and Konstantina Soultati proved that a statement outfit can sometimes be as simple as the essentials: a must-have bikini and a GUESS accessory.

Elisa Maino also offered inspiration with two summer outfits—in black and white versions—while Jayde Pierce presented a minimalist look combining denim pieces with a simple black crop top. Statement accessory? Salty hair. Abril Cols wore a dress in the colors of the Greek island, showing that sometimes the best inspiration comes from the ambiance and location itself.

Article created in partnership with GUESS.