The most loved mascaras of 2025 according to reviews
by Kristina Mikulić GazdovićDecember 23, 2025
Makeup
If I had to take only one makeup product to a deserted island, it would definitely be mascara. For me, mascara is one of the most important items in a makeup bag, because with just a few strokes it can transform the look, add volume, length, and definition to the lashes, and highlight the natural beauty of the eyes. When the eyes are so well defined, it feels as though the entire face looks better. We appear more rested, fresher, and even younger.
After all, when we look good, we feel better. Whether you are looking for dramatic volume, a natural look, or extra care for weak and short lashes, in this guide you will find a mascara that perfectly suits your needs.
Top-rated mascaras in 2025.
Best for a longer lash look: Chanel Noir Allure Mascara
In addition to immediately winning you over with its iconic Chanel click mechanism, the Noir Allure mascara delivers a four-dimensional lash effect: volume, length, curl, and precise definition, paired with an intense black shade enriched with a subtle red undertone for added depth to the gaze. The innovative, slim, and flexible brush with a red accent separates and coats every single lash. The formula, enriched with provitamin B5 and natural waxes, strengthens and protects the lashes, is ophthalmologically tested, and suitable for contact lens wearers.
- Key ingredients: panthenol
- Packaging: 6 g
- Average rating: 4.7
Best for volume: L’Oréal Paris Paradise Big Deal Mascara
A mascara I always come back to for its ease of application and the volume it delivers. Numerous positive reviews confirm that the L’Oréal Paris Paradise Big Deal mascara provides endless volume, length, and definition to the lashes. Its buildable, clump-free formula smooths the lashes and is suitable for sensitive eyes. The special brush allows for even application, separation, and lengthening of the lashes.
- Key ingredients: squalane, plant waxes
- Packaging: 9.9 ml
- Average rating: 4.5
Best for lifting lashes: Lancôme Lash Idôle Mascara
This iconic Lancôme mascara has been a favorite for years, and makeup artist Saša Joković included it on his list of favorite makeup products for 2025. It delivers instant lift, length, and volume without clumping, with a lightweight feel on the lashes and wear that lasts up to 24 hours. The innovative curved elastomer brush with 360 micro-bristles captures every lash from root to tip, ensuring maximum volume and a striking look.
- Key ingredients: glycerin, green tea extract
- Packaging: 8 ml
- Average rating: 4.6
Best for a fuller lash look: YSL Beauty Mascara Lash Clash
The incredible volume and dense lash look achievable with this cult mascara are the reason it has been one of the most highly regarded mascaras for years. The formula delivers extreme volume of up to 200 percent, maximum length, and an intensely black color that lasts up to 24 hours without smudging. The patented XXL brush allows for even application in just a few strokes, creating a dramatic, densely defined lash look.
- Key ingredients: Florentine iris extract from YSL gardens
- Packaging: 9 ml
- Average rating: 4.5
Best for short lashes: Hourglass Unlocked Instant Extensions Mascara
A mascara that impresses with its long-lasting performance and delights with its volume and pigment. Hourglass Unlocked Instant Extensions Mascara effortlessly delivers volume, length, and curl, creating an effect similar to false lashes. The curved brush and formula with enveloping tubing technology coat each lash with long-wearing, intense pigment for precisely defined and lifted lashes. The mascara is smudge-resistant, yet easily removed without harsh rubbing.
- Key ingredients: shea butter, panthenol
- Packaging: 10 g
- Average rating: 4.5
Best for weak lashes: Kosas Soulgazer Lengthening + Lifting Peptide Mascara
When you are looking for help for weak lashes, you need a mascara that works as makeup and serum in one. This beloved Kosas formula combines makeup and care through a botanically rich formula that simultaneously nourishes and delivers strong pigmentation. The Soulgazer Lengthening and Lifting Peptide Mascara lengthens, lifts, and defines the lashes thanks to peptides and even pigment distribution. The lightweight, long-lasting formula and curved silicone brush ensure separated, clump-free lashes throughout the day.
- Key ingredients: peptides, jojoba oil
- Packaging: 10.5 ml
- Average rating: 4.8
