KIOSK Conference begins in Lauba with Vogue Adria Editor in Chief

Tomorrow is a major creative day at Lauba in Zagreb. The first edition of the KIOSK conference is arriving and, based on everything we have followed so far, and we have followed it closely, it is set to change the way we look at creative conferences. Alongside a full day of talks and discussions, the story is rounded off with a major party at Peti kupe.

KIOSK is a new format and approach to conferences that has already surprised and refreshed the regional creative and marketing scene with its announcements. It comes at exactly the right moment for everyone who wants to ensure their brands survive in a world where attention is no longer just a currency, but a privilege. It also comes to tell us that “the strength of a brand is not built by ads, but by the worlds they create and the impact they have on culture.” Tomorrow, 6 February, professionals from the region and around the world will, as part of a one day event, share their thoughts, experiences and ideas on this topic with everyone who has secured their tickets.

Glavni urednik Vogue Adria prvi puta gostuje na ovakvom događanju

Host Daniel Bilić will introduce us to the program in the morning hours, and throughout the day a series of short conversations with participants is planned, with a lunch break, after which the program continues until 6 pm. You can view the detailed schedule at this link, and allow us to highlight that one of the speakers will be the editor in chief of Vogue Adria, Milan Đačić. He will speak with Daniel Bilić on the topic What happens when Vogue meets Adria, and the fifteen minute conversation begins at 11:35. This marks the first time our editor in chief is joining such an event and his first appearance in the region presenting his professional experience related to the arrival of a global brand such as Vogue on our regional market. “I am glad to be part of the KIOSK conference and this impressive list of professionals and creatives who will gather at Lauba. It will be a pleasure to share the professional experience of a brand and media platform such as Vogue Adria, and everything that has happened since we launched in March 2024.” Immediately after Milan Đačić, Leslie Davide will speak, founder and creative director of Leslie David Studio, the studio behind the identity for Glossier and campaigns for Zara, Prada and Givenchy, with whom we also spoke for Vogue Adria.

Voices shaping the contemporary language of brands

A number of creative studios are arriving at KIOSK tomorrow. One of them is Rosie Lee Creative, a studio best known for its long standing collaboration with Nike, which positioned them as one of the key partners in building that global brand. Alongside the already mentioned Leslie David Studio, SNASK is also coming, a Swedish collective that blurs the boundaries between design, performance and communication for clients such as Meta, Klarna, Curaprox and Xbox, as well as Studio Herrström, which has applied its The Echo™ approach to idea development in collaborations with Spotify, Discord and Sony Music. Directly from Barcelona to Zagreb comes Paul Arregui, Head of Brand Strategy at Cupra, who will share insights that helped transform a young brand in a highly demanding industry into a name that is impossible to ignore today.

SNASK

Reflections on contemporary digital trends

The youngest speaker at the first edition of the KIOSK conference is Joel Marlinarson, a content creator and strategist better known as Coldest Creative. He is followed on TikTok by more than 78 thousand users drawn to his analyses of trends in the world of brands and cultural predictions, and he has generated millions of impressions and successfully positioned brands such as Vogue, GQ and Chicken Shop Date on social media. At KIOSK, Joel brings an overview of global trends and insight into what is yet to come, cultural phenomena that help marketing teams ensure their brands remain memorable, embraced and relevant.

From the global scene also come Clémence Blum, former Vice President for Global Strategic Development and International Markets at Universal Music Group, and Lavinia Acheampong from the UK based TMG, who will show what successful collaboration between music artists, events and brands looks like.

Joel Marlinarson

The best of the region

This international lineup will be joined by numerous local and regional names who bring the best of marketing from our area to Lauba. Their presence completes what KIOSK aims to represent, a new generation of creative leadership that understands that inspiration without strategy does not last, but strategy without inspiration does not move.

Among the regional experts participating are Marko Hrastovec (Hot Type), Nebojša Grbačić and Nenad Vukušić (founders of Copyraonica), Emil Kozole (Studio Ljudje, Slovenia) and Gala Marija Vrbanić (founder of Tribute Brand). In addition to keynote lectures, KIOSK also brings three panels in collaboration with IAB Croatia, the Croatian Designers Association (HDD) and the Croatian Office for Creativity and Innovation (HUKI). The program also includes an exclusive 20 minute cut of the long awaited K67 documentary and a conversation with Filip Filković Philatz, the documentary’s director, and architect Marko Dabrović from the 3LHD studio.

Related: The iconic K67 kiosk gets a documentary premiere at a major 2026 conference

Gammad FM: late night conversations without protocol

The first two hours of KIOSK AFTER DARK are reserved for Gammad FM, a special live format hosted by the Yammat FM duo Daniel Bilić and Matko Antonović. Their show is known for spontaneity, cultural curiosity and unpredictability, and at Peti kupe it takes on a club version. Gammad FM is neither a panel nor a DJ set, but an informal space for conversations with international and regional speakers, accompanied by music, without a script or conference protocol.

Madam X

Lineup koji definira AFTER DARK

From 11 pm, KIOSK AFTER DARK, powered by A1, transforms Peti kupe into a club with a program that would not be out of place even in Berlin. The evening opens with SZCH, a Zagreb based DJ and producer whose sonic signature is woven into the very foundations of the conference through the KIOSK sonic logo and overall sound identity. This is followed by Detroit In Effect, a living legend of the Detroit underground with uncompromising electro and ghetto tech rhythms. The central part of the night is taken over by Madam X, a British icon and founder of the KAIZEN label, while the night closes with Sun People from Graz, delivering a polyrhythmic mix of footwork and jungle.

Everyone who already has a KIOSK ticket is also guaranteed entry to KIOSK AFTER DARK.

The organizing team of the first KIOSK conference