Logo
Please select your language

architecture & design

We explored the most beautiful places to buy flowers in Belgrade

Because flowers are always a good idea!

Tina Kovačićek

October 30, 2025

I believe in simple tricks that can instantly transform our small personal universes. A bouquet of flowers is one of them, something you can never go wrong with. It is an excellent solution when we want to quietly, without many words, say “I care” or “I’m sorry.” A sincere floral stem marks birthdays, celebrates love, celebrates women, and men too, why not, and even celebrates interiors that might feel dull, instantly turning them into a fragrant meadow. In short, flowers are that detail that steers every situation in a better direction, and this list, composed of the best small flower shops and floral designers in Belgrade, is your path to the most beautiful bouquets. Here is a chance to make someone’s day better.

Related: We explored the most beautiful places to buy flowers in Zagreb and beyond

Jasnoća

Address: Svetog Save 12, Belgrade

The flower shop Jasnoća was founded by Staša after she moved to Serbia, looking for a job that would allow her to be herself, as she says. Jasnoća came about as a response to that, clearly communicating her path, as well as the way flowers communicate, say the team behind this shop. Fresh flowers arrive regularly, with new deliveries coming to the studio every two to three days, which makes it clear that the unique arrangements and bouquets carry a high level of quality. With every bouquet, customers also receive care and feeding instructions for the plants, which shows an additional level of care for satisfaction and the longevity of the arrangements.

Mala prodavaonica cveća

Address: Golsvordijeva 26, Vračar, Belgrade

Martina Đurović worked for many years in the NGO sector until her passion for flowers drew her into floristry. She opened the small, impeccable floral corner Mala prodavaonica cveća in the center of Belgrade and has not regretted it. She specializes in bouquets of fresh and dried flowers, original arrangements, and occasion-specific decorations for all kinds of events. In addition to what you can see in the shop, Martina also works to order.

Cvetologija

Address: Gospodar Jovanova Street 35, Belgrade

In the heart of Belgrade is Cvetologija, a flower shop with a slightly different approach to flowers and their delivery. It was founded by Stefan Jovanović, who previously worked in marketing and economics, and whose passion for flowers and creative expression led him to create this space. Cvetologija stands out for bouquets and arrangements inspired by nature and exotic plants, offering unique floral creations that bring beauty and emotion into any space. In addition to fresh flowers, there are also Cvetoboxes, elegant boxes with dried flowers, ideal as gifts or discreet home decor.

Ćao Flowers

Address: Mihizova 20, Belgrade

Ćao Flowers is a place where flowers are given character, say the team behind this flower shop. The idea is simple: every bouquet or arrangement should tell a story, reflecting the emotions and special moments of the people who order it. Whether it is a birthday, a wedding, an intimate gift, or simply the desire to bring beauty into everyday life, the team approaches everything with care and creativity. What sets them apart are personalized bouquets, inspired by nature, the seasons, or even the current mood of the person placing the order. Alongside fresh flowers, there are also arrangements with dried blooms, which can become a lasting detail in a home or workspace. Visitors often comment that from the very first step inside, they can feel the energy of the place and the love for flowers, which gives the entire experience a special tone.

Marfa Flowershop

Address: Mihizova 9, Belgrade

On the same street as Ćao Flowers, just a little further down, is Marfa Flowershop, also known for its modern approach to floristry. Fresh and high quality are the favorite words here, and the offer is diverse, from classic mono bouquets to elegant arrangements in boxes and baskets. There is also the option of monthly deliveries of fresh bouquets to a home address or office. In addition, special collections are dedicated to thematic and seasonal ideas from the floral team, such as the Pumpkin Spice or Candy Bloom collections, available for online orders.

Botanika

Address: Maršala Birjuzova 53, Belgrade

What began as a hobby in 2016 gradually grew into a life passion for Katarina, a way to bring beauty and emotion into people’s lives through flowers, says the owner of the small floral studio Botanika. At Botanika, every bouquet is a reflection of a love for flowers, aesthetics, and the joy of sharing moments, and to get there, Katarina devoted years to learning from some of the best masters in the world of floristry, such as the International Floral Design School, Gregor Lersch, Peter Hess, Vincenzo Antonucci, and Olaf Schroers. Their guidance and artistic approach continue to inspire each of our creations, Katarina says. Botanika is a five-minute walk from Knez Mihailova Street in the Old Town, and this is where elegant bouquets of fresh seasonal flowers are created, carefully selected at auctions in the Netherlands. For me, flowers are the language of love, beauty, and care, a way to express emotions when words are not enough. At this location, you will also find selected products such as artisanal chocolates and liqueurs, which can beautifully complement a gift.

Maj

Address: Kraljice Natalije 64, Belgrade

A new floral corner, the freshest addition to this list so far, is Maj. This charming boutique flower shop opened very recently in September, with the idea of becoming your new address in the city for inspiration and lifting the atmosphere. They offer bouquets of fresh flowers that arrive at the studio several times a week, provide indoor and outdoor plants with advice on how to care for them, as well as everything needed for plant and flower care. They also announce workshops and gatherings, saying that community matters. Definitely a place plant lovers should not miss.

VOGUE RECOMMENDS