Casa Loewe’s new Paris address reimagines retail as an art collector’s living room

Since its beginnings in 1846, the Spanish fashion house Loewe has celebrated craftsmanship, precision, and the mastery of handmade design. Ever since German merchant Enrique Loewe Roessberg joined a group of Spanish leather artisans, the brand has remained devoted to tradition, nurturing a dialogue between fashion and art, design and craft. In 1988, Loewe launched the private Loewe Foundation, which supports the development of craftsmanship within contemporary culture and honors active artisans. Through art and the celebration of artisanal skill, Loewe has woven these values into every part of its identity – from fashion collections to the interiors of its boutiques.

One such boutique, which resembles an art collector’s home more than a traditional store, opened a few days ago in Paris, on the iconic Avenue Montaigne. CASA LOEWE, conceived as a fusion of a luxury store and a gallery, is now located at one of Paris’s most famous fashion addresses. Alongside men’s and women’s ready-to-wear lines and a special section dedicated to home décor, Loewe has also “hosted” remarkable pieces of designer furniture and works of art within the space.

The interior is designed in Loewe’s distinctive aesthetic, where art, craftsmanship, and refined architecture come together. Ceramic tiles in shades of green, blue, orange, and silver bring the walls to life, adding dynamic textures and soft reflections of light. Marble, brass, and wrought iron complement each other in a harmonious interplay of materials, creating a sense of depth and tactile warmth. Large windows frame views of the Parisian street, filling the space with natural light and highlighting the contrast between cool concrete and handcrafted details.

Particular attention is drawn to the furniture, which further emphasizes the character of the space. Utrecht armchairs by Gerrit Thomas Rietveld, Mira and Conoid Cushion chairs by George Nakashima, and lighting pieces by Isamu Noguchi are seamlessly integrated alongside Berin club chairs and a series of recognizable Loewe creations. Among them are soft leather benches that showcase exceptional leather craftsmanship, marble pedestals, and a black terrazzo coffee table. The look is completed by handwoven rugs made in Spain, inspired by the motifs of British textile artist John Allen, whose vibrant landscapes and abstract forms lend the space a striking burst of color.

The interior of the CASA LOEWE boutique is adorned with an eclectic selection of artworks by creators from around the world. Among the most notable pieces is Gelbe Modellierung (1985) by German artist Franz Erhard Walther. This monumental hanging cotton installation, composed of interconnected sections of trouser legs and jackets, once served as the scenography for Loewe’s men’s Fall/Winter 2019 runway show.

Equally captivating are the large ceramic sculptures by South African artist Zizipho Poswa from her Baobab and Umthwalo (2020) series, in which she explores the traditions, rituals, and heritage of her Xhosa culture. The walls are further enriched by Henry Moore’s relief panel Two Standing Figures (1948), while the vibrant paintings of American artist Walter Price, Through Both Defiant and Poetic Means (2018–19) and Fell Into the Sun 1 (2020), bring vivid color and rhythm to the space, reflecting his distinctive play with form and hue.

Courtesy of Loewe

Among the artworks, a highlight is the elegant, undulating stone sculpture Chōtō (2017) by Japanese artist Takayuki Sakiyama, which received a special mention at the 2021 LOEWE Foundation Craft Prize. Its form harmoniously complements the woven bamboo and leather basket by Japanese artist Hafu Matsumoto, the vessel by Ernst Gamperl, winner of the same award in 2017, and the jugs by renowned British ceramicist John Ward. The space also features works that merge sculpture and functionality, such as the Black Terrao Bench (2022) by Brazilian designer Domingos Tótora, made from recycled cardboard, and the Curved Block Seat (2018) by British woodworkers Jim Partridge and Liz Walmsley.

It is no surprise that CASA LOEWE, though open only a few days, has already become an attraction.