Cannes Goes Digital: The World’s Top Influencers Shine at the 2025 WIBA Awards

The seventh annual WIBA Awards—celebrating social media personalities dedicated to making a global impact—were held on May 23, 2025, at the iconic Hôtel Martinez during the Cannes Film Festival. The prestigious event brought together hundreds of leading content creators behind the year’s most viral moments. Guests enjoyed an elegant evening featuring a cocktail reception, a Gala Dinner, and a dazzling Awards ceremony, highlighted by a special performance from Panjabi MC.

The event awarded international celebrities and extraordinary personalities such as Mara Lafontan, Whitney Uland, Zarina Yeva, Patricia Bright, Jessica de Oliveira, Jasmin Gassmann, Jodok Vuille, Edouard Siney and others. The 2025 Grand Prix WIBA title was awarded to Panda Boi, an Italybased YouTuber with over 71 million followers on social media.

WIBA Awards were overseen by the World Influencers Association (WIBA) based in Monaco. It was the first and the only international award honoring the work of social media personalities across multiple categories. WIBA Awards title holders are the top world influencers, such as Lena Situations, Coco Rocha, Maye Musk, Richard Orlinski, Khaby Lame, Nusret Gökçe, Nikkie Tutorials, Gianluca Vacchi, Foodgod, Kat Graham, Kelly Rutherford, Ellen Von Unwerth and others.

WIBA Awards event highlighted the most followed social causes, empowered diverse influencers’ voices, encouraged collaboration, and fostered a sense of a global community of peers. The typical instant reach of a WIBA Awards ballroom was over 200 million impressions.

As an official sponsor and partner of the event, KIKO Milano curated a glamorous backstage experience for top influencers and WIBA 2025 titleholders, also delighting guests with exclusive gifts.

Photos: Getty Images