Saša Joković selects the best makeup launches of 2025
From the perfect concealer to a lip liner that lasts all day.
by Kristina Mikulić GazdovićDecember 15, 2025
HOLIDAY SPECIAL
Whenever I get the chance to peek inside the makeup bag of renowned makeup artist Saša Joković during Vogue shoots, I gladly set aside any hesitation in the hope of discovering new secrets from the world of makeup. I have always loved his subtle technique that makes the skin look as if it is filtered in real life, while under eye circles covered with concealer still manage to appear natural.
This year brought us plenty of new releases, makeup trends, ideas for combining colors and a tug of war between matte textures and ultra glossy ones. We have seen the rise of velvet skin as a popular middle ground, and no one knows what awaits us next year. What I do know is that Saša’s recommendations have never let me down. Below, we bring you the best makeup newcomers of 2025 according to Saša Joković.
The best makeup newcomers in 2025.
Best concealer serum: Triclone™ Skin Tech Hydrating + De-Puffing Concealer
Clean, lightweight and long wearing, this smart concealer with more than 20 skincare ingredients and patented fermented arnica blends seamlessly into the skin, smoothing fine lines, brightening the complexion and visibly reducing the look of under eye circles after two weeks. Available in 31 shades, it delivers effortless, fresh hydration and perfect coverage for every skin type.
- Why he recommends it: “It is great because it covers well, does not settle into fine lines and has an excellent texture.”
- Key ingredients: niacinamide, BioFerment 7 Complex, caffeine, fermented arnica
- Packaging: 7 ml
Best long lasting concealer: Chanel Ultra Le Teint Le Correcteur
This new long wearing waterproof concealer melts into the skin like a luminous veil, leaving the eye area brightened and the complexion perfectly even throughout the day. Enriched with complexes for radiance, longevity and hydration, this ultra light correcting elixir gives dark circles and imperfections a soft focus look and glow.
- Why he recommends it: “The new concealer from Chanel’s beloved long wearing Ultra Le Teint foundation line. The coverage is buildable and it is intended for all skin types and for the under eye area.”
- Key ingredients: vitamin E, hyaluronic acid
- Packaging: 8.5 ml
Best lip liner: Maybelline LIFTER LINER™ Lip Liner
Maybelline Lifter Liner is the new backstage must have. This ultra creamy lip pencil enriched with hyaluronic acid glides on like silk and keeps its color all day. Available in 10 shades with a precise pointed tip, it is perfect for shaping, defining or gently shading the lips.
- Why he recommends it: “A great lip liner that does not budge once it dries, yet is creamy and easy to blend.”
- Key ingredients: hyaluronic acid, jojoba oil
- Packaging: 1.2 g
Best setting powder: Secret Brightening Color Correcting Under Eye Setting Powder
This invisible and long wearing lightweight powder for the under eye area smooths the skin and sets concealer. Enriched with luminous pearls and peach and pink pigments, it brightens and corrects dark circles on all skin tones. The result is fresh and perfectly illuminated skin.
- Why he recommends it: “The cult powder for setting concealer and brightening now comes in new shades that I love. The only powder I use after applying concealer. Always have.”
- Key ingredients: glycerin, coconut derived emollients, micronized pigments
- Packaging: 4 g
Best volumizing mascara: Lancome Lash Idôle Mascara
Lash Idôle mascara delivers instant volume and lift without clumps and has been awarded 177 times worldwide. Its specially designed curved brush with 360 micro bristles catches every lash from root to tip, leaving them soft and defined for up to 24 hours.
- Why he recommends it: “It is not new, but I fell in love with it again. The mascara has a simply perfect texture and brush.”
- Key ingredients: white tea extract
- Packaging: 8 ml
Best eyeshadow: Armani Eye Tint Liquid Eyeshadow
This cult liquid eyeshadow combines intense color, long wear and a luxurious creamy texture that does not crease. It comes in 24 vibrant shades and 4 finishes, allowing for a flawless layered look that lasts up to 16 hours.
- Why he recommends it: “I discovered it this year. It is perfect both as an eyeliner and as a base for a smokey eye.”
- Key ingredients: glycerin
- Packaging: 3.9 ml
VOGUE RECOMMENDS
