The best eyebrow gels, according to over 10,000 reviews
by Kristina Mikulić GazdovićJanuary 1, 2026
Makeup
This year, eyebrows have made a strong return to fashion, especially during the most important fashion month. We saw the resurgence of thick, fluffy brows, as well as bleached brows that give the face a “bare” look. Almost invisible eyebrows have emerged as an unusual trend, along with brows featuring a completely straight end with no arch. Everything is on trend, from overly full brows to barely visible ones. They all have one thing in common: eyebrow styling gel.
It is therefore no surprise that a strong gel capable of replacing treatments such as brow lamination has become one of the most sought-after beauty trends. Eyebrow gel has become an essential ally in the daily routine, fast, practical, and effective. But which product is truly worth buying?
We searched for the answer in online reviews from our favorite beauty shopping destinations. Below, we bring you eyebrow gels that boast thousands of reviews and have been rated by more than 10,000 users worldwide. These are the absolute favorites.
The best eyebrow gels of 2025
Benefit 24-Hour Brow Setter Clear Brow Gel
This clear eyebrow gel delivers up to 24 hours of strong yet flexible hold, taming even the most unruly hairs without a trace of flaking. Thanks to a specially designed dual-sided brush, brows are evenly coated and precisely shaped from root to tip in just a few strokes.
- Hold: Strong
- Average rating: 4.6
- Packaging: 7 ml
Anastasia Beverly Hills Brow Freeze Gel
Anastasia Beverly Hills, the brand that started the eyebrow shaping revolution, once again confirms its cult status with Brow Freeze Gel. This clear wax-gel with an innovative dual applicator shapes, lifts, and sets brows with exceptionally strong hold, without a stiff finish or residue. The result is laminated, fuller, and precisely defined brows that last all day, regardless of type or color.
- Hold: Extra strong
- Average rating: 4.7
- Packaging: 7 ml
NYX Professional Makeup The Brow Glue Instant Styler
For years, NYX Professional Makeup has balanced between high street and high end offerings, and The Brow Glue Instant Styler is one of its most sought-after products, and for good reason. This gel offers up to 16 hours of hold without a sticky feel, applies easily, dries to a natural finish, and allows for everything from subtly defined to trendy laminated brows. It is available in multiple shades, waterproof, and does not flake.
- Hold: Extra strong
- Average rating: 4.3
- Packaging: 5 g
Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel
This universal clear gel lifts, shapes, and sets hairs with a flexible hold that lasts all day, without a sticky or stiff feeling. The lightweight, waterproof formula is easy to build for a sleek “laminated” effect and dries without residue, flaking, or visible traces.
- Hold: Medium
- Average rating: 4.4
- Packaging: 4.5 g
Kosas Air Brow Lifting Treatment Eyebrow Gel
Air Brow Clear + Clean Lifting Treatment is a clear gel that lifts, shapes, and gives brows a naturally fuller look, with a lamination effect that lasts all day. It is enriched with panthenol, biotinoyl tripeptide-1, and hyaluronic acid, which strengthen, nourish, and stimulate hair growth.
- Hold: Medium
- Average rating: 4.1
- Packaging: 4 g
MAC Pro Locked Clear Brow Gel
MAC Cosmetics Pro Locked Brow Gel keeps brows perfectly shaped for up to 12 hours without a sticky feel or clumping, thanks to its clear color and gentle formula. Its brush allows for precise styling, while gel polymer technology provides strong, sweat- and humidity-resistant hold. Easy to apply, the gel defines and sets brows in a single stroke.
- Hold: Strong
- Average rating: 4.5
- Packaging: 7.8 g
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