A gift guide for those who take beauty routines very, very seriously

Do you have that one person in your life who reads ingredient lists and fragrance notes with more passion than they read medication instructions, and who studies every drop of serum with the same focus someone might reserve for a couture piece?

It might seem easy to shop for someone who loves skincare, since the beauty world is full of endless possibilities. But we all know true beauty devotees have standards that are anything but simple. You can’t just hand them another cream with jojoba oil or vitamin C and expect a spark of joy. They want more. They expect better.

And this year, expecting better means keeping up with the trends that have shaped our everyday routines: from longevity-inspired wellness to well-being perfumes that go beyond scent and act as tiny aromatherapy rituals. Which is why 2025 brings a wave of products that could make even the most demanding beauty lover rethink their wishlist. From advanced elixirs redefining modern skincare to perfume innovations, the selection has never been richer.

For everyone who can wander through beauty shelves for hours and look like they’re strolling through an art gallery, we’ve prepared a full Vogue guide. Here you’ll find gifts that will delight every lover of cosmetics, fragrance and skincare innovation, whether you’re searching for something completely new or a beautifully upgraded classic.

The best beauty gifts for 2025

Ask any true beauty enthusiast what makes a perfect gift and the answer will almost always be a mix of surprise and expertise: from wellness fragrances that ease the nervous system to innovative natural-ingredient sets or futuristic molecular haircare you didn’t even know existed.

Explore the Vogue list for 2025 and discover 20 beauty gifts that cover everything from scalp to fingertips, with a little something to help quiet the mind too. And who knows, you might even find something for yourself along the way.