In a culture where movement is the only constant, how do we maintain our own expression? Must we necessarily compromise between form and function, style and comfort in the everyday that never waits?
Isidora MitriJune 24, 2025
The city teaches us speed. You learn to walk faster, think briefly, type an email while crossing the street. You plan dinner before you’ve even had breakfast, dress to endure everything – a business meeting, a city stroll, maybe even a date. At some point, you realize that choosing clothes is no longer just a matter of taste but a tactic. You look for pieces that keep up with your pace while telling your story; ones that are comfortable yet expressive enough to say who you are before you say a word.
In a culture where movement is the only constant, how do we maintain our own expression? Must we, in this everyday life that never waits and in our attempts to be everywhere, necessarily compromise between form and function, style and comfort, expression and efficiency?
The answer is – we don’t have to. If we choose the right pieces, they become companions that follow all our versions and visions, no matter how many times we change them throughout the day. In other words, you’re looking for footwear that perfectly understands your rhythm, in which you can walk through a city full of challenges; where you can run – but don’t have to. You can walk fast, think fast, decide fast – it’s footwear that makes you look like you know where you’re going (even when you don’t). The new adidas Adizero EVO SL model is exactly that – designed for a life that constantly demands adaptation but doesn’t require sacrifice; for a style that changes but never loses its distinctiveness.
A lifestyle inspired by running is becoming more than just sportswear. The speed at which we live demands that we express ourselves in motion – in the transition between roles, expectations, and desires. Today, it is a life philosophy that involves moving quickly through cities, trends, styles, and personalities.
The city is her crossfit. Every lift, stair, taxi, traffic light – they’re all part of her daily routine. Her energy doesn’t come from the city’s hustle but from precision: she knows exactly how many minutes she needs to pack, write an email over coffee, and make it to the next meeting.
There’s no room in her day for uncomfortable shoes, and even less for ones that don’t keep up with her rhythm. The Adizero EVO SL is her secret – it lets her get everywhere without needing to change sneakers when she changes environments. The lightweight Lightstrike Pro foam provides top-notch support with every step, without an exaggerated sporty look. Light, flexible, designed for running but perfect for city sprints, they’ve become an extension of her steps, a reflection of an attitude that makes no distinction between functionality and fashion expression. She knows the right solution has to be both.
Her morning starts with coffee — to go, of course. It continues with a spontaneous visit to an exhibition and only ends when the city lights go out. There’s no plan, but she always arrives where she needs to be. She’s the kind of person who goes straight from the gym to a concert and jots down an idea for a new project on a park bench along the way.
Her style is unpredictable but consistent: always personal, always with a touch of defiance. Rules? She’s never admitted they exist. That’s why she chooses footwear that gives her freedom, not limits — where, when, and how. The Adizero EVO SL is part of her daily expression — their simple form makes them unobtrusive, yet they remain at the center of her style, because they’re the only piece she doesn’t change even when she changes her entire outfit. With a running heritage at their very core but made for a new generation demanding a “democratic fit” from every piece, the Adizero EVO SL let her show up anywhere and look like she belongs there. For her, style doesn’t start in front of the mirror — it’s built in motion.
For him, running is not an escape — it’s a way to be present. His style is restrained, precise, functional. He looks for footwear that matches this sensibility: top-tier technology from the racetrack woven into a sharp, minimalist silhouette. In the Adizero EVO SL, he finds balance — technical support for the body and a clean form that perfectly fits his minimalist, almost architectural approach to dressing. The upper part of the sneaker is designed for comfort, while the design inspired by elite runners brings visual dynamism. He chooses sneakers that follow not only the body but also the character.
Through three characters and three rhythms, the adidas Adizero EVO SL emerges as an unobtrusive companion of urban life — footwear that keeps up with speed, but also character, tempo, and style. No compromises. No stopping.
Photo: Matej Jurčević
Fashion: Ana Nikačević
Creative direction: Filip Koludrović
Models: Petra Starčević @IM Studio Model Agency, Nika Svirać i Luka Andrijević @Faith Model Management
Makeup and Hair: Iva Rukavina
Production: Marita Bobelj
Project coordination: Milena Kitić
Assistant Photographer: Vid Redža
Stylist Assistants: Luka Ščrbak i Nuša Hajec
This article was created in collaboration with adidas.
