Violetta Fedorova, Senior Website Editor at Vogue Ukraine, curated a guide for Vogue Adria showcasing Ukrainian fashion brands that have continued to thrive over the past four years despite the uncertainty of war.
Violetta FedorovaAugust 24, 2025
The Ukrainian fashion industry is undergoing a true test of courage. Despite constant shelling and blackouts, designers continue to work, create jobs, and push forward. Today, almost all of them are present on the international stage, and we are proud to share their stories. On August 24, as the country marks Independence Day, it will also be four years since Ukrainian fashion designers have been creating under these difficult circumstances, emerging as a powerful voice of a nation fighting for its independence on the global stage.
The essence of Bevza’s design aesthetic lies in the philosophy of “less and luxe.” Each collection is built around sophisticated, clean silhouettes, sharp tailoring, and a soft color palette. With a focus on chic sensuality, Bevza offers a fresh perspective on refined minimalism. At the heart of the brand is the signature “white dress concept,” inspired by the purity and timelessness of fashion’s most iconic piece. Updated Ukrainian motives is another trademark of the brand — founder and creative director Svitlana Bevza delicately works with ethnic symbols and cultural codes, reimagining them through a distinctly modern lens.
Courtesy of Bevza
Anna October is a Ukrainian womenswear brand expressing a spirit of sensitivity and freedom. Anna October design aspires women to perceive oneself happily and courageously. The core of Anna October’s collections is the dress, radiating women’s femininity and grace. A versatile line of dresses with body-hugging silhouettes complemented with styling choices such as chic cashmere knits and lingerie pieces. Anna October designs clothes to preserve the most treasured emotions of confidence and sensuality, which the designer describes as a “date-ready look.” Thanks to two collaborations with J.CREW, the Ukrainian brand has already made its mark on the American market.
Courtesy of Anna October
BOBKOVA offers its own idea for casual clothes, creating pieces that remain relevant regardless of time or circumstance. Signature designs reflect the discipline of Japanese tailoring, while an asymmetrical dress reimagines the classic men’s shirt. The brand challenges gender stereotypes through clothing, crafting pieces that embody both strength and femininity.
Courtesy of Bobkova
Frolov is a couture-to-wear brand that blends flawlessness with comfort, intelligence with provocation. From its very first collection, the brand has been driven by freedom and audacity. Its aesthetic draws inspiration from trans culture, BDSM ethics, fetishism, and the LGBTQ+ movement. Among its most celebrated clients are Beyoncé, Sabrina Carpenter, and Jennifer Lopez.
Courtesy of Frolov
A.M.G. was launched by designer Alyona Bettyar as a response to “ugly” fashion. The modern woman and her contemporary representation became the driving force behind the brand. Bettyar views A.M.G. as an experimental label, exploring the modern woman, her character, and her lifestyle, while using the finest materials and design techniques to create pieces that are both comfortable and elegant. The brand is also renowned for dressing Ukraine’s First Lady, Olena Zelenska, who often chooses A.M.G.’s minimalist two-piece ensembles for high-profile occasions — from a speech at the US Congress to a meeting with the Princess of Wales.
Courtesy of A.M.G
Ruslan Baginskiy is a headwear brand adored by Madonna, Bella and Gigi Hadid, Kaia Gerber, and Pamela Anderson. The brand gained fame for its caps adorned with hand-embroidered RB letters. Its latest international triumph is a collaboration with the Parisian department store Galeries Lafayette, which attracts 27 million visitors annually — all 12 window displays were designed by Ukrainians.
Courtesy of Ruslan Baginskiy
Guzema Jewelry is one of the best jewelry brands in Ukraine. Designer Valery Guzema works with a minimalist approach. The brand seamlessly blends Ukrainian cultural heritage, ancient techniques, and a signature sense of conciseness in its collections. It is also a favorite of Ukraine’s First Lady.
Guzema Jewelry
Lona Prist is a Ukrainian brand specializing in minimalist luxury accessories, drawing inspiration from avant-garde and constructivism. Kazimir Malevich’s Black Square lies at the heart of Lona Prist’s DNA and also inspired the brand’s logo, crafted from precious ebony wood. In developing its accessories, the brand uses only the finest Italian materials and proprietary design techniques, with every piece meticulously hand-assembled in its Kyiv workshop.
Lona Prist
Jewelry Lab is a Kyiv-based label offering its own perspective on modern luxury. Creating pieces that are both innovative and timeless, the brand crafts jewelry meant to become treasured memories, passed down from generation to generation. Its signature bestseller, the KYIV CHESTNUT, is imbued with deep meaning and symbolism. “Our warm love for Kyiv has been transformed into timeless pieces, featuring the city’s iconic symbol – the Kyiv chestnut,” explains Anna Piskunova, the brand’s designer.
Jewelry Lab
Kochut Jewelry is a jewellery brand that brings ancient craft motifs to life through intricate filigree techniques. Founded in 2013 by three brothers, Yuriy, Roman, and Igor Kochut, the brand’s roots trace back to their school days, when they became fascinated with historical reconstruction of the Middle Ages and began experimenting with metal—learning to melt, forge, and mint tin, brass, and copper. “We don’t think about collections – we focus on creating specific jewellery. Maybe from a business point of view it’s wrong, but that’s how we feel,” says Yuriy Kochut. The brand also specializes in complex techniques, such as the unique Japanese Mokume-gane method. This traditional metalworking technique produces pieces with a distinctive wood-like pattern. The process is lengthy and requires exceptional skill and dedication, as every stage is performed manually.
Kochut Jewelry
Bettter is the first system of upcycled clothing, operating as a multifaceted platform with a shared purpose. The brand was founded by Julie Pelipas, former Fashion Director of Vogue Ukraine and one of the country’s most stylish women. Bettter sources unused fabrics from Ukrainian factories, as well as pieces from local second-hand stores. “We give vintage items a new life, restoring and repairing them to wearable condition,” explains the brand’s founder.
Bettter
KSENIASCHNAIDER was founded in 2011 by the married couple Ksenia and Anton Schnaider. The brand’s collections span women’s and men’s ready-to-wear, reworked and upcycled pieces, patchwork, denim, and accessories. Sustainability lies at the core of KSENIASCHNAIDER’s DNA, a commitment reflected in the countless versatile garments designed for conscious consumption and a dynamic, modern lifestyle.
KSENIASCHNAIDER
Crafted with love and care, Atelier Handmade celebrates the gentle elegance of linen, weaving a story of feminine sensuality and artisanal mastery through its linen fashion. Founded in 2011 by Anastasia Yeshova in Kyiv, Ukraine, the brand’s pieces embody the effortless charm of summer style while remaining timeless in quality. Each creation is a vessel of expression, meticulously handcrafted from premium linen and adorned with delicate embroidery.
Atelier Handmade
TG Botanical is a sustainable fashion brand founded in 2021 by Ukrainian designer Tetyana Chumak. Growing up in a family of Ukrainian farmers, Tetiana’s passion for nature runs deep. During the first quarantine, she returned to her roots and created TG Botanical — a clothing line where nature and technology exist in harmony. The brand produces modern women’s clothing with a focus on natural fibers such as hemp, linen, cotton, and nettle. Fabrics are dyed using traditional methods, with experimental techniques employing plant pigments from tansy flowers, acorns, onion husks, and coffee beans. TG Botanical places great emphasis on ethical production: all collections are made in-house, with full transparency on how and where each piece is crafted.
TG Botanical
Cover video: Ruslan Baginskiy
