14 best men’s fragrances of 2025 according to Vogue

I believe we have already entered an era in which men look for fragrances that smell different. Designer perfumes are expected to be creative and bold, while niche perfumes are valued for unexpected note combinations and a completely new experience. It is remarkable how easily people discover a passion for fragrance when a scent manages to strike that emotional chord that balances surprise and comfort. I witnessed this myself over the summer. Since many niche perfumes are unisex and created to smell great on everyone, my friends often borrowed mine.

They especially liked Aldebaran, the new release from the esteemed house of Marc Antoine Barrois, and Flor de Hueso from Fuegia 1833 was another fragrance they gladly borrowed. Once you discover the world of intriguing perfumes, it is hard to go back to those that do not evoke that blend of unexpected emotion.

Inspired by the impressions and reactions of friends and colleagues, as well as experts and the Vogue editorial team, which I quietly gather throughout the year, here are 14 excellent men’s fragrances among which everyone can find their signature scent.

Men’s perfumes of 2025 that won us over

1/ Prada Paradigme, Eau de Parfum

A fragrance that opens with woody notes invites you to think about perfume in a different way. Although geranium and bergamot are undeniably dominant, this inversion of the olfactory pyramid creates a genuinely new scent experience, ideal for men eager to shift their paradigm. The scent is long lasting and vibrant, perfectly capturing a youthful spirit that seeks to question and explore.

• Key notes: bergamot, geranium, amber, woody accords
• Packaging: 100 ml

2/ Marc-Antoine Barrois Aldebaran, Eau de Parfum

A fragrance designed with the specific intention of evoking a sense of optimism is a creation that leaves no one indifferent. It was composed for the Marc Antoine Barrois perfume house by the esteemed perfumer Quentin Bisch, the master behind many bestselling fragrances, which makes this creation one you can trust completely. The scent is bold, unexpected and intense, with exceptionally strong projection and an even longer trail. Tuberose is the star here, radiant, clean and elegant, accented with just a hint of pepper and notes of tonka bean.

• Key notes: tuberose, tonka, pepper
• Packaging: 100 ml

3/ Bleu de Chanel L’Exclusif, Extrait de Parfum

Bleu de Chanel L’Exclusif is the most luxurious interpretation of the beloved fragrance. It offers a captivating amber aromatic experience that leaves an irresistible, almost hypnotic trail. The prominent woody notes of sandalwood, along with mysterious leathery and resinous accords, create the most enigmatic dimension of this iconic scent and make it magnetically long lasting on the skin. Its bottle, with its refined lines, perfectly reflects its strength and sophistication. The fragrance is exceptionally durable with strong projection that conveys a sense of mystery and elegance.

• Key notes: sandalwood, woody notes, cistus labdanum, amber
• Packaging: 100 ml

4/ Anomalia Paris Umbra Oud, Eau de Parfum

For lovers of oud, this new release from Anomalia is one of the most exciting choices. The fragrance showcases the full richness of one of the most valuable ingredients in perfumery. Although it opens softly, it develops on the skin into a deep and slightly darker aura, and the high concentration of powerful perfume oil at 30 percent further enhances its mysterious character.

• Key notes: oud, leather, incense, cedar, rose
• Packaging: 70 ml

5/ Dolce & Gabbana Devotion for Men, Parfum

The newest Dolce & Gabbana Devotion for Men in its pure parfum form shows how a fragrance can balance masculinity and sensuality with ease. It opens with an intriguing blend of coffee and lavender, while amber adds depth and strength. Over time, it develops on the skin into an even richer woody scent that remains present throughout the day. The fragrance is powerful, refined and ideal for everyday wear.

• Key notes: coffee, lavender, amber, woody accords
• Packaging: 100 ml

6/ The Merchant of Venice Venetian Blue Intense, Eau de Parfum

Like most fragrances from The Merchant of Venice, this one feels like a journey along the Silk Road. It brings together striking notes that create a completely different olfactory experience. This citrus marine perfume gains an addictive dimension thanks to a juicy blend of pineapple and apple resting on a base of moss and patchouli. The scent is full of character and Venetian elegance that dares to stand out.

• Key notes: bergamot, lemon, pineapple, patchouli, moss, smoke
• Packaging: 100 ml

7/ Tom Ford Oud Minerale, Eau de Parfum

A fragrance where you will find the perfect fusion of marine freshness and earthy depth. It opens with an oceanic brightness that soon meets the note of oud. Warm ambergris, fir balsam and sensual musks balance the earthy and aquatic elements, creating a contrasting and enticing blend of sea and forest. It is ideal for daily wear, especially if you want a memorable scent people will associate with you.

• Key notes: oud, woody accords, pink pepper, ambergris, floral notes
• Packaging: 100 ml

8/ Versace Eros Flame, Eau de Parfum

Passionate, bold and self assured. That is the scent of Eros Flame. It is created for confident men who are deeply connected to their emotions. This fiery and passionate fragrance is ideal for nights out. It is intense, and the contrast between bright and spicy notes creates an unforgettable experience. Its woody spicy base with cedar, patchouli, vetiver and tonka adds a sensual and masculine impression that celebrates passion and emotional depth.

• Key notes: citrus, rosemary, floral notes, black pepper, oak, patchouli, sandalwood
• Packaging: 100 ml

9/ Roja Elysium Noir Pour Homme, Eau de Parfum

Elysium Noir brings the iconic Mediterranean paradise of Elysium into a hypnotic fragrance narrative. Sparkling citrus and lavender whisper a freshness that captivates at first encounter, while a velvety and darker impression unfolds at the heart of the perfume. Juicy blackcurrant wrapped in rose creates this effect, and the base of leather, musk and woody spices melts into a sensual mystery that lasts until dawn. It is a scent for a man who moves through the day with ease yet always remains self assured.

• Key notes: citrus, lavender, blackcurrant, woody accords, patchouli, leather, ambroxan
• Packaging: 100 ml

10/ Maison Francis Kurkdjian Amyris Homme, Extrait de Parfum

Amyris is inspired by a Parisian morning. It celebrates the brightness of early light and the charm of the city. This fragrance blends natural refinement with urban energy. In its opulent Extrait de Parfum interpretation, Francis Kurkdjian brings new vitality to the sensual interplay of amyris and iris, infused with the warmth of spiced vanilla and woody accords. From fresh Sicilian mandarin and Ceylon cinnamon to rich Caribbean amyris and Brazilian tonka, the scent pulses with a lively whirlwind that envelops and captivates instantly.

• Key notes: mandarin, cinnamon, iris, vanilla, tonka
• Packaging: 70 ml

11/ Parfums de Marly Haltane, Eau de Parfum

Haltane reinterprets the opulence of the eighteenth century through a contemporary lens, uniting radiant freshness and aromatic tones with warm, velvety leather accords. At its core, precious woods, spicy saffron and a modern praline accord subtly refresh the legendary note of oud and other woody facets. The result is a refined unisex aura that is long lasting and leaves a luxurious impression on the skin.

• Key notes: bergamot, cedar, leather, vetiver, oud, patchouli, praline
• Packaging: 125 ml

12/ Amouage Reasons, Essence de Parfum

The Amouage Essences collection, which has delighted many fans of the Omani perfume house this year, is inspired by the idea of time. Created through a revolutionary process of double infusion with sandalwood and oak, it gains remarkable depth and complexity. Each creation contains 30 percent pure perfume oils and matures for six months, while the original refillable bottle makes it a symbol of exceptional perfume craftsmanship. Reasons, composed by the legendary perfumer Bertrand Duchaufour, reveals a multi layered story through warm hazelnut, davana and smoky Palo Santo, conveying a sense of lasting harmony between past and present. It is ideal for evening occasions, especially if you want to draw attention.

• Key notes: hazelnut, davana, Palo Santo, sandalwood, incense
• Packaging: 100 ml

13/ Creed Absolu Aventus, Eau de Parfum

Absolu Aventus is the essence of contemporary masculine glamour. An explosion of citrus fruits and juicy blackcurrant ignites energy from the very first moment you smell it. The heart of the fragrance reveals a sophisticated interplay of earthy and spicy tones with a touch of exotic woody charm. Every note pulses with elegance, creating a sensual contrast between freshness and depth. The final accords of spice and warm woody nuances leave a striking, long lasting impression of luxury.

• Key notes: citrus, ginger, cinnamon, patchouli, oak, ambroxan
• Packaging: 100 ml

14/ Editions de Parfums ‘Frederic Malle’ Uncut Gem, Eau de Parfum

This fragrance is a true olfactory adventure, where vibrant grapefruit meets the intense wooden magic of Ambrocenide Crystal to create a seductive and long lasting aura. Like a luxurious gem, Ambrocenide Crystal reveals amber toned facets that leave a lasting impression of sophistication. A light base of labdanum and cistus adds a subtle freshness, making this scent a genuine symbol of enigmatic elegance.

• Key notes: grapefruit, floral notes, musk, woody accords
• Packaging: 100 ml