Why floral jewelry feels more sincere than anything else I wear?

This season, luxury jewelry is flourishing in the most literal sense, and not only in my wardrobe. Floral motifs, striking leaves, and petals have appeared everywhere and have returned to the fashion scene in a completely subtle way.

It is true that fashion moves in cycles, just like nature. Still, I believe these details will stay on designers’ radar in the seasons to come. That genuinely makes me happy. Floral and natural motifs have always told stories of femininity, freedom, and elegance. And aren’t those the true values of life? There is also another value we subtly reclaim the moment we choose floral designs, which is the idea that jewelry is not just an accessory but the final emotion we add to our appearance.

When it comes to the brands that have won me over this season, one stands out for having turned nature into its language from the very beginning. Have you heard of the Italian luxury jewelry brand Pasquale Bruni?

Who are the women who wear Pasquale Bruni jewelry

Major names from the worlds of fashion and art have already recognized the magic of this luxury brand that I am trying to describe to you. Jennifer Lawrence, Beyonce, Jennifer Lopez, Georgina Rodríguez, Calista Flockhart, Mariam Battistelli, Naomi Campbell, and Pritika Swarup all choose the floral luxury of Bruni jewelry when they want to express femininity and elegance on the red carpet. And as you know, nothing on the red carpet is accidental. After all, when women from the art world and high fashion wear the same brand, you know there is something more there than a passing trend. That is why I decided to explore it further.

Floral motifs with distinctive craftsmanship, refined cuts, and the glow of jewels combined with precious stones make every piece personal. That is exactly what I have been longing for in recent years, a return to tradition and that old romantic charm.

Photo: Figlia dei Fiori

Figlia dei Fiori: The collection of the season

When it comes to my personal preferences, I was especially drawn to their Figlia dei Fiori collection, which brings one of its most recognizable motifs to the forefront. The five petal flower symbolizes grace, vitality, and femininity. Every piece of jewelry, whether a ring, bracelet, or necklace, is handcrafted in the Italian ateliers in Valenza with carefully selected gemstones such as rose quartz, turquoise, red garnet, or green jade. Your first thought might be that these pieces captivate with their beauty. Still, I believe they awaken energy. This is the kind of jewelry where each color and shape carries its own story and intention that never feels pretentious or overwhelming.

The Bon Ton collection speaks to a woman who follows the rhythm of her life while remaining elegant. Giardini Segreti opens the gates to Milan’s secret gardens, where leaves become butterflies and butterflies become memories. I believe this very symbolism is what made the collection so celebrated. Ghirlanda mirrors light, while Luce feels like the ideal choice for self aware women. I follow trends as well, but never blindly. I always look for meaning behind every piece. That is exactly why I feel it was time to bring back and revive natural motifs that remind us that we are both strong and gentle. Floral designs enrich any look, and you will agree that they create a quiet dialogue between the jewelry, the trend, the person wearing it, and the one observing it.

Photo: Ghirlanda, Giardini Segreti, Rosina, Ton Joli&Petit Joli

The roots of Italian floral luxury

Hand shaped pieces make Pasquale Bruni jewelry a statement in their own right. What defines this type of jewelry is the story behind its origin. More than fifty years ago, Pasquale Bruni opened his workshop in Valenza and has since created jewelry that serves as an ode to gold and precious stones. His daughter, Eugenia Bruni, drew inspiration from nature, flowers, leaves, and butterflies from a very young age. Now, as creative director, she develops collections that reflect nature more deeply while carrying a modern sensibility. Each collection reveals the effort to merge gentleness with freedom and refine elegance to perfection in order to evoke pure emotion. Every piece holds an energy and spirit rooted in nature. The upcoming period in fashion will be defined by one thing, a raw, elegant, and powerful emotion.

This article was created in collaboration with the brand Malalan.