Senidah took us through Monza and the fastest weekend of the year

Loud, vibrant, and impossible to ignore, the weekend welcomed us in all its glory—but this time, as guests of Chivas Regal. From the very first moment, it was clear that this wasn’t just a race weekend, it was a celebration of collaboration and shared passion. On Friday evening, in a historic Lombardy villa, Chivas Regal premiered Tribute to the Scuderia Ferrari HP Pit Crew, a short film honoring the people whose work is measured in milliseconds. Watching it, I felt how precision, dedication, and teamwork, values both of Chivas Regal and Scuderia Ferrari HP, could transform every moment into something extraordinary.

Another (Sun)day, another record

Walking into the weekend, the energy was palpable. Senidah arrived in a bold red jumpsuit she designed herself, perfectly in tune with the spirit of the collaboration. There was a sense of being part of something larger, where style, passion, and dedication all intersected. “For occasions like this, I always design something myself. Everything you see on me, it’s mine.”

The roar of the track was a thrilling backdrop, but it was the moments at the The Regal Club that made the weekend unforgettable. Discreetly elegant, with a perfect view of the straight, it became a place to pause, share a sip, exchange a smile, and soak in the atmosphere. Here, I watched the race with Senidah, her outfit blending seamlessly into the rhythm of the weekend, and felt how the collaboration had created a space where people came together naturally.

Friday’s dinner, Sunday’s race, the hum of the crowd, every moment reinforced the same message: unity, precision, and passion. That’s what the I Rise We Rise campaign embodies, and seeing it mirrored in the dedication of the Scuderia Ferrari HP team made it tangible.

As the weekend came to a close and the last lights above the track dimmed, I realized that true luxury wasn’t simply watching the race unfold, it was living the experience, seeing the effort of the whole team behind every second, and feeling the pulse of collaboration that made it all possible.