Who Attended the Vogue Living Launch Event in Milan

During one of the most important weeks in the design world—Salone del Mobile—Vogue Adria and ASKO hosted an exclusive event in Milan to mark the launch of the very first issue of Vogue Living magazine. Held in the elegant ASKO showroom, the space perfectly blended sophistication with modern luxury and brought together guests from the worlds of design, fashion, and media. With early copies of the magazine in hand, attendees had the chance to dive into its debut content, which features stories about interiors, travel, gastronomy, and personal philosophies on how to live beautifully.

Vogue Living is not just a magazine—it’s a space for discovering inspiration that shapes our everyday world. The Milan event was the perfect opportunity to introduce that vision. In a relaxed atmosphere, conversations about design, art, and daily inspiration flowed naturally throughout the space. Alongside many architects, designers, and journalists, the event was also attended by key figures from the creative industries, whose presence added value to this significant moment. During the morning, guests enjoyed a breakfast and brunch curated by Chef Luca Natalini, known for his innovative culinary approach. This year, Natalini has become a standout name in the restaurant scene, and his menu was perfectly aligned with the Vogue Living philosophy, which celebrates thoughtful, personal, and aesthetically rich living.

Welcoming the first guests of Milan’s design week, with carefully chosen details and a warm ambiance, the event was a tribute to slow living, creativity, and the true joy of being in a well-designed space—just as the pages of Vogue Living encourage.

To see who joined us for this special moment, scroll through the gallery below.

Photos: Giorgio Luna