A First Look at the Vogue Living Launch Event in Milan

In a week when design takes center stage globally, Vogue Adria marked the launch of the first edition of Vogue Living during Salone del Mobile. At an exclusive event in Milan, held in collaboration with the brand ASKO and created to celebrate aesthetics, functionality, and the everyday beauty of life, guests were among the first to preview the debut issue of  Vogue Living magazine—featuring carefully curated stories across the worlds of design, travel, and gastronomy. Within its pages, the homes of regional and global creatives are revealed, from the Paris apartment of Vogue Living cover star and renowned designer Ana Kraš, to the New York atelier of artist Marko Ristić. The issue also includes a special Dalmacore feature, alongside exclusive stories on new visions of travel and regional traditions.

The event took place during Salone del Mobile and began with something truly special: a signature breakfast and brunch crafted by Chef Luca Natalini, a rising star of the new generation of Italian gastronomy. Natalini is the winner of the S.Pellegrino Young Chef title in 2016, a regular guest on Italian television shows, and the chef behind Milan’s Autem restaurant, which received several accolades this year—including mentions in the Michelin Guide and Identità Golose.

First impressions from the event? A fusion of sophisticated architecture, high-end gastronomy, and the creative energy that accompanies every new step Vogue makes into uncharted territory. ASKO, the Swedish brand known for its elegant and functional home appliance solutions, served as the perfect host—in true Scandinavian style—in a space that embodied the Vogue Living philosophy: to live beautifully, thoughtfully, and with personal style. Below, we bring you the first photos from the event—moments that capture the spirit of Milan, the beauty of detail, and the excitement surrounding this new chapter in the Vogue Adria story.

Photo: Monika Pavlović